By Carla Terminella
Created in 2004, JET (Junior Enterprise Turin) is a non-profit consulting enterprise founded by ESCP students. The association’s objective is to provide international services for organisations, institutions, and society as a whole. Guided by teachers and professionals, JET has been consolidating its strong position as a pan-European junior enterprise, while continuously contributing and promoting the growth of its members. Now an established consulting firm, JET is a magnet for ESCP talents and has the ability to retain them.
How did a student association come this far? What are its core strengths? Do they reside in JET’s culture? “We are only as good as the good we do”. An inspiring mantra that allows members to have access to a list of further possibilities. And each year is different, each year is better. The team is young, skilled, and motivated. They live and breathe their enterprise’s purpose, they want to leave a trace, be memorable, and be impactful. They aim to deliver value to their customers and enable positive change. Their approach, while being dynamic and creative, is attentive to the current socio-economic situation of their clients, so as to offer them long-lasting solutions.
This association cares about its network of clients just as much as it cares for its student members and the entire ESCP community. It delivers a service that goes both ways. It is a continuous learning cycle that begins with students having the possibility to have hands-on experience with real clients, and ends with companies benefiting from JET’s dynamic perspectives and ideas.
Areas Of Expertise
The newly appointed board is no less ambitious and is now focusing on taking the association to the next level, communicating this aspiration to the new associates.
Luca Oradini, JET’s president, is a second-year master's student at ESCP and a former Bocconi University student. Since his debut in the Junior Enterprise, in October 2021, he has been part of the consulting division.
“The founding concept of JET, the ‘why’ of this enterprise, is that we are all students, working voluntarily, with one common objective. To learn, and to evolve together”.
Franziska Oschmann is JET’s Vice President, like Luca she first joined the enterprise as a consulting associate. She’s a third-year Bachelor's student.
“The JET family means a lot to me and I feel lucky to be part of it”.
You have been at JET for over a year now, what has this association taught you so far?
Luca O.: “Without any doubt, I would say that it has taught me to lower the boundaries and reduce bias. I think that the company is so diverse that it forces you to keep your mind open and to remember that breakthrough ideas can come when you least expect it and from the most random people. In JET there are master associates that have a bachelor in literature, psychology, international relations, and law. Not only, or necessarily, economics, management, and finance. It taught me to be more open towards colleagues of mine, teammates of mine with a completely different background”.
Given that JET is founded on dynamism and creativity. Is there something that you would like to always stay the same?
Luca O.: “The spirit that I would like to preserve is based on our powerful dynamism and internationalism. I wish that these two things could be everlasting. The founding concept of JET, the ‘why’ of this enterprise, is that we are all students, working voluntarily, with one common objective. To learn, to evolve together. Together with our clients, and our teammates”.
What comes to your mind when you think about new beginnings for JET?
Luca O.: “What I am anticipating the most is to organise ‘face-to-face’ learning opportunities and workshop events, from which the organisation would particularly benefit. At ESCP, putting together an event of this sort is extremely complex. Associates are dispersed in various campuses around Europe, and you can imagine how many challenges that entails when it comes to organising something that includes, if not all, at least most of our associates”.
What has been JET’s biggest accomplishment so far? And Why?
Luca O.: “Throughout its entire existence, I believe that the association has always been able to self-manage from all points of view. Economically, there hasn’t been a time when we wanted to do something and couldn’t afford it. But most importantly, I think, we have been able to enter a fiercely competitive market, in Europe in general, but especially in France and Italy, which is that of Junior Enterprises. We were able to make ourselves known, and build a reputation for the company”.
Franziska O.: “Besides that, the previous board and associates, because of their hard work, were able to finance a JET getaway for all associates in a chateau in France in March 2022. During the trip, each one could finally connect onsite with the peers they worked online with”.
What would you say are the drawbacks, challenges, and points that could be improved about your association?
Luca O.: “Post-covid it has gotten more difficult to keep the associates’ engagement high, as we are all striving to reduce online meetings and trying to go back to ‘normal’, organising vis-à-vis gatherings, we have to remember that JET has to continue to operate online. This is giving me something to think about, given that our associates are spread out around Europe, and that it can be difficult to make everyone feel like they are 100% part of the project even when kilometers away. Luckily, until now everyone seems to be very motivated and engaged”.
Who does JET look up to? What are its models? Which are its sources of inspiration?
Luca O.: “I would say JEs in general, naturally, as we like to partner with them, and confront our association with theirs to see what is lacking in JET and react accordingly. But mostly, we are inspired by one of our core features, the fact that JET is so international. This allows for the company to be open to new languages, new cultures, countless different backgrounds”. And thus, to a list of infinite alternatives.
What do you want this article to say about Jet? Is there something, in particular, you would want to highlight?
Luca O.: “Its uniqueness. Our association is a Junior Enterprise like no other. We can distinguish ourselves. We select candidates from a pool of highly motivated and diverse students. ESCP offers us the opportunity to specialise in several different areas of study and to benefit from its international profile”.
Concluding remarks about JET. Is there something you’d like to add?
Franziska O.: “I joined JET in September 2021 because I knew that learning goes beyond the classroom. I wanted to meet like-minded students, curious and with a certain drive. JET provided me with the type of environment that I was seeking for. It is a constant learning experience, I have the chance to be in charge of 90 associates across six countries and I learned from this how to take responsibility. The JET family means a lot to me and I feel lucky to be part of it”.
Enough About JET...
...Let’s Talk About Its Clients
Shruthi Subramanian, a computer science engineer by background, is in her second year of MiM at ESCP, specialising in Marketing, Innovation, and Strategy. She first joined the enterprise as an associate consultant one year ago and is now Head of Consulting.
“In JET ‘diversity’ goes hand in hand with ‘inclusion’, I see it, it is inspiring. And I always want to make sure that everybody feels included, I strive to keep that a reality in our association”.
Klara Crnogorac is a third-year Bachelor's degree student, she joined JET as an event associate and was subsequently promoted to Head of the Marketing Division.
If she had to be defined by one of JET’s features, that would be ‘creativity’.
When did you first join JET and why, what makes you want to stay, and what makes you want to give it time?
Shruthi S.: “I joined last year, I was looking for an association that would allow me to grow and thrive. When I found JET I was struck by its diversity, by the fact that everybody was so talented, young, and friendly, and I let all of that inspire me. My time in JET has been very enriching, working on impactful projects, and learning through experience, it truly helped me build the expertise for a strong career in consulting and strategy. Everything in JET matched the expectations I had. And that stands today, here I have the opportunity to wonder how to make things better and do everything possible to take that one step further for the JET family”.
Do you usually have direct contact with clients? How does it work?
Shruthi S.: “From day one I had the opportunity to speak with clients directly. Every one of them is very unique, and it has always been fascinating to understand how to please them, and what they wanted, each in a different way, and different ways are usually paired with different strategic approaches. At the moment, we are working on about six projects, on average we focus on 12 to 15 of them a year. Some can have many extensions and can take several months, others are shorter, it depends on the client”.
How do clients usually reach out? And how diverse are they?
Shruthi S.: “Sometimes they reach out because of a good referral, other times simply after having had a look at our website and LinkedIn. But it’s not always like that, it happens sometimes that we reach out to them, if we are interested in undertaking a project with them.
Our clients are mainly European start-ups or small and medium enterprises. Recently we tried to move towards a more diverse pool of clients, we undertook a project with a Singaporean enterprise, which I think made us understand the importance of branching out. And we aim to reach clients also in the US, and all around the world”.
What do clients usually ask for?
“Market research, due diligence, strategies for a new product development or expansion into a new market. Also marketing projects, usually with a specific focus on social media strategy”.
What has been the association’s impact on its clients in your experience? How do they feel about JET?
Shruthi S.: “One of our current clients is a B2B marketplace specialised in connecting retailers with wholesalers through digitalisation and innovation. In this specific case, when we undertook the first project with them, we were asked to conduct market research in order to assess the market expansion opportunities available for the client and identify relevant market trends and insights on which to base potential strategies to allow the business to enter a new market. The clients were very satisfied, and today we are working on our fourth project extension. What is so satisfying about pleasing a client, about meeting and exceeding their expectations, is that we get to share their accomplishments. We become part of their journey, and it allows us to create long-lasting relationships with them. The latter is extremely important as it makes us more confident when working together, we feel free to promote our ideas and make suggestions. Knowing the client, we can anticipate where they want to go next”.
When did the Marketing Division also start working with clients?
Klara C.: “We first started working with clients last year when I became Head of Marketing. I was very excited about this opportunity, I have big things in mind for our division. One of our clients, the Singaporean Startup that Shruthi mentioned, needed to expand in a new geographical market. We committed to having a positive impact in parallel with the strategic bits of advice the consulting division was offering to the client. We created social media content intending to promote entry into the new market to the startup’s existing customers. And our clients were very pleased with our job”.
What can JET’s other divisions offer to its clients?
Klara C.: “For me, the ‘Singapore project’ represents proof that clients can benefit from marketing services too, besides those provided by the consulting division. Social media is now a critical point in the strategy of any startup or growing enterprise. Raising awareness, communicating our clients’ values, their aspirations for the business, and how they can deliver an innovative service, I believe that’s very important”.
Shruthi S.: “We are increasingly undertaking marketing-heavy projects, however, even before we usually tried to get export opinions, not just from our marketing associates but also from the other divisions, as to have a different perspective on a certain project or tasks. We all understand how that can be very enriching for all parties involved”.
Feel free to reach out to Franziska Oschmann & Luca Oradini, either via LinkedIn or by email: email@example.com & firstname.lastname@example.org.